GlaxoSmithKline debuts Sensodyne iso-active Multi Action Foaming Gel

GlaxoSmithKline has announced the introduction of a new product to help alleviate the pain of dentin hypersensitivity for young sufferers -- Sensodyne iso-active Multi Action Foaming Gel.

This new toothpaste is designed to provide patients with sensitivity relief, as well as the all-around benefits of a regular fluoride dentifrice, all in a foaming formula.

The product's iso-active technology generates more than twice the foam volume during brushing compared with ordinary toothpaste to provide rapid dispersion throughout the mouth. This allows the foam to penetrate hard-to-reach areas and deliver active ingredients to more of the tooth surfaces while helping to deep clean the mouth and effectively remove the causes of bad breath.

Additionally, Sensodyne iso-active is proven to reduce the pain of dentin hypersensitivity, even in hard-to-reach areas.

Data shows that dentin hypersensitivity affects one in three people between the ages of 20 and 40 in the United States. Yet only half of these people are actually treating the problem.

Recent results from a consumer insight study on sensitive teeth highlighted the reluctance of younger patients to treat their dentin hypersensitivity, revealing that younger sufferers believe traditional desensitizing toothpastes don't provide all the benefits they want from a toothpaste.

Dental professionals play an important role in helping educate younger patients on dentin hypersensitivity and how to effectively manage the condition with a simple brushing regimen.

Recommending a desensitizing toothpaste that also meets patients' all-around protection needs is a step for dental professionals to discuss with young sensitivity sufferers.

Source - RDH

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